Digital Asset Management benefits for businesses

Digital Asset Management (DAM) is the hub that connects your digital files and ensures your content is on brand and compliant. Surprisingly, in a global survey, 80% of IT decision-makers state that their organization struggles to organize digital assets [1].

It’s safe to say that by implementing a DAM system for your creative assets, your marketing and design teams will be able to operate more effectively.

What is Digital Asset Management?

Digital Asset Management (DAM) platforms provide the ability to securely store, display, distribute, and organize all digital material such as graphics, photographs, text, video, and audio from a centralized area. 

They support any organization from any industry to help make the most of their creative files and all digital media by ensuring that teams can locate, share, and optimize digital assets in real time. 

Who uses Digital Asset Management?

Digital Asset Management systems are usually built to support a varied range of actors - from specialized creative to more operational roles - from both within and outside of a business - i.e when involving agencies and channel partners.

• Sales and marketing - Sales representatives and marketers can have access to a unified repository of the most recent branded content for presentations and pitches.
• Designers and creators - Graphic designers and photographers can add new digital assets, access brand material, and make use of interfaces with other project management and creative tools
• Developers and IT professionals - Tech teams need a streamlined approach to assets while also breaking down barriers and linking solutions.
• Legal experts - DAMs help regulate compliance by categorizing and classifying assets, for example, with tags that have expiration dates, which limit the usage of out-of-date items.

External users might include: 

• Partners and contractors - Partners and contractors - for product development, as well as to plan and execute marketing campaigns and services.
• Agencies - assets can be easily stored, shared, accessed, and edited, and files can be submitted for client inspection or approval.

Digital Asset Management benefits and functions

Digital Asset Management features

• Upload various media - Import one or several assets. A good DAM should support multiple file types such as images, video, pdf, documents, audio, illustrator, etc. 
• Asset enrichment - To optimize the search experience and take the chaos out of unorganized files, sort and manage assets by folder, project, and a set of metadata including automated tags.
• Search and filter - Reduce the time it takes to find the right assets by adding features such as keywords, date created, creator name, file name, etc., and having a clear category structure to make the library more browsable. 
• Access control - Create user groups and role-based permissions so users have different uploading, viewing, downloading, and sharing capabilities to ensure that assets are only accessible to the right people.
• Multiple storage options - Store assets and connect with multiple low-cost storage like Azure, AWS, etc.
• Preview assets -  A preview function allows users to save time by easily viewing files without opening the asset detail.
• Next-gen image support - A good DAM will allow the automatic creation of next-gen format types, i.e. new formats of images are created for modern browsers such as JP2 and WEBP, which allow for better quality in a smaller size.

Digital Asset Management benefits

Time saving

A DAM tool ensures better internal team collaboration. Today's creative teams routinely collaborate across different departments. Without a centralized system for managing digital assets, they may have difficulty uploading the correct resources and ensuring that everyone is working from the same version of those files. 

By building linear processes, organizations can ensure that everyone has everything they need, from rapidly granting access to the required material to identifying everyone who should be working on the assignment. 

Be more efficient with a Digital Asset Management tool

Effective

Source, use, and reuse centralized and secure digital assets across all channels within the organization through easy filtering and tagging.

Regardless of industry, anyone using digital assets must always have access to that content wherever they are and whenever they need it. Storing all material in a DAM makes it always available and ready to use assuming permissions are granted. 

Streamline the collaboration process with external users. Share assets from your DAM with third parties or enable these third parties to upload files into specific folders. A strong DAM system allows numerous contributors to swiftly exchange assets by using upload links and dedicated portals rather than moving material between several storage locations and delivery methods, which can slow down cooperation and cause confusion.

Customization

A DAM system should be viewed as a long-term investment that provides an end-to-end solution for digital assets both now and in the future. A totally tailored, user-friendly interface reduces staff learning curves and provides a platform capable of expanding with the firm and its growing digital assets. It also offers a customized platform that is unique to your company and ensures brand agility across all departments.

Scalability 

Scalability is essential for organizations that require easily expandable storage and is why cloud platforms are in more demand. Some DAM tools provide additional offline storage for larger raw or complex files before transcoding them into content-ready formats meaning cheaper cloud hosting costs and more file format compatibility.

Integration capability

The goal of integration is to allow users to engage with the DAM system in order to utilize, edit, and distribute content smoothly with existing platforms. DAM solutions must integrate with existing work infrastructures while requiring little divergence from current workflows.

Integration across MarTech stacks requires the use of a Digital Asset Management solution to not only enable file access but also to maintain brand agility. This simplifies procedures, boosts productivity, and ensures brand compliance.

Integrate AesirX DAM - download for free on GitHub

Compliant and secure

After investing in the creation of digital assets, it is important to take the necessary actions to keep them safe and secure. 

Any organization must have permission-level access. Control over what users can read, post, and collaborate on is what multinational corporations, educational institutions, and government entities demand to maintain asset security and brand compliance. 

When choosing a DAM, ensure that it is compliant with your internal data processing policy, and aligns with regulations such as GDPR (General Data Protection Regulation). Changes to MarTech are making DAM more secure and privacy-first through the use of Web3 technology and decentralized login and storage.

Businesses all around the world are saving money and improving team productivity because of these essential features and Digital Asset Management benefits. See why AesirX DAM is at the center of scalable marketing tech stacks on our website:

DOWNLOAD Open Source AesirX DAM for FREE via GitHub.

Find out how our Open Source DAM can help your team find digital assets faster and improve your workflow automation. Visit AesirX DAM for more information.